This week we carried on generating ideas, unfortunately I wasn't able to attend the interim crit on the Tuesday as family matters had come up, but I discuss the feed back with Helen and am now up to date with what we should be doing.
We discussed age groups and the fact that National Geographic would be 16+, usually some form of scientific documentation as their form of advertisement. National Geographic is usually known for its television programme as it is a channel it also has a magazine and a kids segment. National Geographic mainly focuses on nature and other forms of like natural history or history in general is very an academic channel for learning. The logo itself even has a meaning behind it that being the yellow square being a frame, with the yellow meant to be representing the sun.
I think it's really interesting to go for something with such a meaning, I'm excited for this project and look forward to creating the idents.
Here are our initial rough storyboard ideas both Helen and I have put them together and had a look to see if they match up which she and I feel match up quite succinctly.
Helens storyboards:
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